Lorde’s third Solar Power single, “Mood Ring,” has recently dropped; however, don’t be fooled: The person singing in the dazed, spa-like video isn’t representative of Lorde herself.
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| Credit: Courtesy of Lorde | Twitter |
The music video opens with a written cautionary
statement reading, “Objects in mirror are closer than they appear,” before a
platinum-haired Lorde opens her eyes and starts to sing about the woes of
connecting to one’s feelings in the modern age.
“It goes without saying I feel tons of empathy for
this character,” Lorde elaborated in an email bulletin sent to her mailing list
subscribers right after “Mood Ring” premiered. “It was never my intention to
fully flame her, although I don’t let her off the hook. We’re living through
wild times, and it’s tough to begrudge anyone the methods they employ to feel
sane, questionable though they may be.”
Fifteen minutes before the music video “Mood Ring”
premiered on YouTube, Lorde hosted a livestream and answered questions about
Solar Power, which arrives on August.
In the livestream, Lorde also answered fan questions
about her new track and album, saying “Mood Ring” strikes her sound-to-color synesthesia
as being a light lilac color, and revealing that “Oceanic Feeling” – the last
song Lorde wrote for the record, is probably her favorite track off Solar
Power.
“When making this album I did a deep-dive into ‘60s,
Flower Child culture,” Lorde said in a press release statement. “One thing that
occurred to me as a major parallel between that time and our time is our
wellness culture and our culture of spirituality, pseudo-spirituality,
wellness, pseudo-wellness. Things like eating a macro-biotic vegan diet or
burning sage, keeping crystals, reading tarot cards or your horoscope. These
were all things that they were dabbling in back then, and that me and my girlfriends
are dabbling in today.”
Check out blonde Lorde’s sardonic “Mood Ring” music
video below: