Billboard Staffers Shared Their Views On BTS’s Success on the Billboard Charts

With the recent achievements of BTS’s Butter, especially on the Billboard charts, Billboard staffers shared their views and answered some questions related to what makes BTS’s tracks so successful in the music charts.

Credit: Courtesy of BTS | Twitter


Aside from BTS debut atop the Billboard Hot 100 last week with “Butter,” also they maintain their position in the song’s second week against tough competition. What does it say about the song and/or BTS themselves that they’re able to maintain such positioning?

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According to Rania Aniftos, it solidifies BTS as a serious player in the U.S. market that’s here to stay, proving that the success of “Dynamite” wasn’t a one-time stroke of luck. While BTS is talented and the song itself is catchy and easy to like, we also have to acknowledge the force that is the ARMY. I’ve never seen a more dedicated fan base, so it’s no surprise that they’re a major factor in ensuring BTS’ continued success.

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Katie Atkinson said that to debut at no. 1 is a big deal, proving there’s massive curiosity around a brand-new song, but to stay there a second week is even bigger. The release of the “Hotter” remix helped, but it seems like the biggest indicator of the track’s growing interest is the 24% bump in radio airplay. This isn’t just a superfan-driven success; it’s a mainstream hit.

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Anna Chan shared that speaking from experience, this is a song that melts your heart (see what I did there?) with repeated listens, so I’m not surprised that “Butter” has held on to the top spot. But you can’t deny that the guys of BTS are proving themselves to be some of the hardest-working in the business, doing everything to promote this song, from performing at the Billboard Music Awards to late-night shows to morning shows and the three – three!!! – remixes in just two weeks. And it seems the harder they work to give to ARMY, the more ARMY repays them in the form of unquestioning support, resulting in yet another week atop the Hot 100.

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With their huge social following, deafening live shows and collection of No.1 albums, BTS was already the biggest pop group in the world at this point last year. Yet what they demonstrated over the past 12 months – first “Dynamite” becoming the first K-Pop single to reach the top of the Hot 100, then two more BTS songs (as well as a BTS remix of “Savage Love”) streaking to the top of the chart – is that their sprawling fan base can yield chart-topping songs as well. At this point, every new BTS single must be considered in contention to top the Hot 100 – thanks to the might of the ARMY, which has been unflagging in its support of BTS and has only grown over the past few years, said Jason Lipshutz.

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Meanwhile, Andrew Unterberger said that the song’s streaming and radio presence in just two short weeks is undeniably impressive, but it remains the ARMY’s willingness to continue shelling out for downloads of “Butter” – as well as its various remixes – that really makes the difference. The song sold 140,000 copies last week – the song’s second week, lest we forget – which is still over 100,000 more than any other non-BTS song to lead the Digital Song Sales chart this year has in any one week. It gives BTS a formidable advantage in any chart race, one that would take a rival having a truly blockbuster performance at streaming and/or radio to overcome.

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