Is Harry Styles launching his own perfume and cosmetics company? You betcha!
The former One Direction singer, actor, and Gucci spokesmodel has reportedly filed the documents to trademark his name on a cosmetics and fragrance brand, according to a source.
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| Credit: Courtesy of Harry Styles | Instagram |
The documents obtained tells that the filing is in the
name of the singer/actor, Harry Edward and the “nature of business” is
identified as “wholesale of perfume and cosmetics.”
The singer-actor is listed as a director of the
company, which is reportedly named PLEASED HOLDINGS LIMITED, together with Emma
Spring who Styles ahs worked with for a long time.
Currently, Harry is the face of Gucci’s Memoire d’une
Odeur campaign and says he likes the fragrances to have some “emotion” behind
them.
Previously, Styles said that, “I like a fragrance that
has some emotion behind it. The triggering of memories from smell is really
strong for everyone. My mother has always worn the same perfume. It smells like
roman candles and jasmine. So, like anytime I smell it, I feel like a kid again.
I feel like everyone has those.”
Harry’s unofficial collaboration with Gucci started
back in 2015 when he sported a floral suit from the label on the red carpet at
an awards show.
I had never really done flares before. And it was really fun. I just kind of started wearing more and more of it, and at the same time just becoming a lot more comfortable in myself.
– Harry Styles
Styles said he used to wear all black all of the time.
However, he was seeing that dressing up was part of the show, especially when
performing. So, he thinks for the people he has always admired and looked up to
in music, clothes have always been a big part of the thing.
“I love the clothes. That helps a lot. Just going on
stage in a nuts suit with a bunch of sequins makes you feel good, and then you
want to play,” Harry added.