Is Harry Styles Launching His Own Perfume and Cosmetics Company?

Is Harry Styles launching his own perfume and cosmetics company? You betcha!

The former One Direction singer, actor, and Gucci spokesmodel has reportedly filed the documents to trademark his name on a cosmetics and fragrance brand, according to a source.

Credit: Courtesy of Harry Styles | Instagram

The documents obtained tells that the filing is in the name of the singer/actor, Harry Edward and the “nature of business” is identified as “wholesale of perfume and cosmetics.”


The singer-actor is listed as a director of the company, which is reportedly named PLEASED HOLDINGS LIMITED, together with Emma Spring who Styles ahs worked with for a long time.

Currently, Harry is the face of Gucci’s Memoire d’une Odeur campaign and says he likes the fragrances to have some “emotion” behind them.


Previously, Styles said that, “I like a fragrance that has some emotion behind it. The triggering of memories from smell is really strong for everyone. My mother has always worn the same perfume. It smells like roman candles and jasmine. So, like anytime I smell it, I feel like a kid again. I feel like everyone has those.”

Harry’s unofficial collaboration with Gucci started back in 2015 when he sported a floral suit from the label on the red carpet at an awards show.

I had never really done flares before. And it was really fun. I just kind of started wearing more and more of it, and at the same time just becoming a lot more comfortable in myself.

– Harry Styles


Styles said he used to wear all black all of the time. However, he was seeing that dressing up was part of the show, especially when performing. So, he thinks for the people he has always admired and looked up to in music, clothes have always been a big part of the thing.

“I love the clothes. That helps a lot. Just going on stage in a nuts suit with a bunch of sequins makes you feel good, and then you want to play,” Harry added.

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