Zack Snyder’s Justice League Numbers on HBO Max Subscribers: Great News or Not?

When the Zack Snyder’s Justice League was officially launched on HBO Max back on March 18th 2021, everyone thought that it was an improvement over the theatrical release and besides, it was believed to be a pipe dream-turned-reality when it was announced that WB was teaming up with Snyder to bring the original vision to life. However, after AT&T shared its  first-quarter earnings for 2021, via Warner Media (a subsidiary of AT&T), announced that HBO Max streaming service gained 2.7 million local subscribers in the Q1 of this year.

Credit: Courtesy of WB & HBO Max | Twitter


Although these gains are not impressive if we compared it with the other top streaming services available. Like Netflix for example, even with its subscriber growth slowing, the streaming service still managed to add 4 million subscribers over the same three-month stretch. Meanwhile, Disney+ added 21.2 million accounts globally. Simply put, HBO Max isn’t able to keep up with its biggest rivals in the streaming service.

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What this simply suggest, is that the Justice League Snyder cut was not the driving force that AT&T expected it to be when it spent around $70 million for director Snyder to shoot additional footage and finished the scenes that had been left out. So now, the question remains, will the call to #RestoreTheSnyderVerse will hold much weight, if AT&T is unsatisfied with the result of Justice League Snyder Cut had on HBO Max?

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Although Snyder’s Justice League was on HBO Max exclusive, the movies Warner Media has been releasing on the streaming service and in theaters simultaneously appeared to having the desired outcome.

The same-day release of movies in theaters and on HBO Max has been a success. It has provided theaters with a steady flow of content in a pandemic-challenged environment. And it’s also been a great catalyst for subscriber growth at HBO Max. The success of Godzilla vs Kong at both the box office and on HBO Max bears this out. It had the largest domestic box office of any other movie in the last year while also having the largest viewing audience of any other film or show on HBO Max since launched. And films such as Godzilla vs Kong attract new retail customers who are staying because they enjoy other content on the platform.

– Pascal Desroches, AT&T CFO

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