Spotify Music Streaming Service is Now Available in South Korea

Spotify Music Streaming Service is now available in South Korea. Yes, you read that right!

Photo: Spotify | CNC

Spotify Technology SA on Tuesday launched its music streaming service in South Korea, the sixth largest music market in the world and home to the K-Pop music genre. 

Now, the Koreans can access over 60 million songs and over 4 billion playlists from around the world. They can now even enjoy personalized music recommendations and discover new music. 

Spotify provides broad music catalogue to Korean music lovers, along with a wide range of Korean music, including K-Pop, Hip hop, Indie, to Latin American reggae, European electronic, and beyond.

Spotify’s launching in South Korea brings the platform’s global footprint to 93 markets, has entered into several new markets in the last two years including Russia, India and the Middle East and is a critical next step in their global expansion.

K-pop is a multi-billion-dollar global music industry with bands such as BTS and BLACKPINK building huge fan bases outside South Korea.

Alex Norström, Spotify’s Chief Freemium Business Officer, says “We always want to be where the listeners and artists are, and South Korea is rich in both. This launch presents a massive opportunity for us to not only further our mission of bringing new and quality content to more audiences, but also help local Korean artists tap into Spotify’s 320 million listeners worldwide. We hope to create more opportunities for Korean artists across all genres to be discovered by listeners around the world.”

Since Spotify debuted their first K-Pop playlist back in 2014, the share of K-Pop listening on Spotify has skyrocketed to more than 2,000%. However, the music in Korea spans far beyond K-Pop. Part of Spotify’s launching, they’re also introducing a range of new playlists made exclusively for South Korea.

In South Korea, the company will be competing directly with music streaming companies such as Melon, Genie, FLO and Apple Music.

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