Check Out Eminem’s New “Higher” Video

Eminem recently debuted his latest music video for his song “Higher” during the ESPN’s UFC 257 Countdown: Poirier vs. McGregor 2 pre-show on ABC. The music video had his fans thinking he was getting into a martial arts competition.

Photo: Courtesy of Eminem | Instagram

The video clip for the Music To Be Murdered By – Side B track features footage from ESPN’s coverage of the Ultimate Fighting Championship alongside Eminem in a boxing ring performing the song. The segment highlighted a mock interview between ESPN anchor Michael Eaves and UFC president Dana White talking about the rapper’s chances in a fictional fight.

The said interview went viral, with some people thinking that the clip was real instead of a stunt for his upcoming music video.

The mock interview appears in the middle of the video released ahead of the Saturday fight. In the video clip, Eminem came out as a fighter getting ready for a match.

ESPN music director, Kevin Wilson said, “It’s always been amazing to be able to work with Eminem for promotional and programming content on various ESPN properties over the years.”

The song is featured  in Eminem’s latest album, “Music To Be Murdered By – Side B,” that was released back on December 18th 2020. The record is an expanded version, which was released on January 17th, from his 11th studio album.

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